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  • PAST FORWARD: HOW KAULUAʻE HAWAIʻI IS FINDING INSPIRATION IN MEMORIES AND HISTORY

    PAST FORWARD: HOW KAULUAʻE HAWAIʻI IS FINDING I...

    BY CAROLYN LUCAS-ZENK, KONA HISTORICAL SOCIETY COMMUNITY ENGAGEMENT MANAGER Fashion isn’t always about newness. If you follow Kenneth “Aloha” Victor’s brand Kauluaʻe Hawaiʻi, you know the clothing is more than...

    PAST FORWARD: HOW KAULUAʻE HAWAIʻI IS FINDING I...

    BY CAROLYN LUCAS-ZENK, KONA HISTORICAL SOCIETY COMMUNITY ENGAGEMENT MANAGER Fashion isn’t always about newness. If you follow Kenneth “Aloha” Victor’s brand Kauluaʻe Hawaiʻi, you know the clothing is more than...

  • Location! Location! Location!

    Location! Location! Location!

    We’ve had many messages and inquiries of how we selected our locations. I chose locations for this shoot based off of childhood memories in Kona. My grandfather Frank Silva is...

    Location! Location! Location!

    We’ve had many messages and inquiries of how we selected our locations. I chose locations for this shoot based off of childhood memories in Kona. My grandfather Frank Silva is...

  • Kaulana Nā Pua

    Kaulana Nā Pua

    Nūpepa—one of our first prints launched upon Kaulua’e Hawai’i’s debut, three years ago—has been one of our most popular designs. The intention of Nūpepa was to inspire our lāhui to...

    Kaulana Nā Pua

    Nūpepa—one of our first prints launched upon Kaulua’e Hawai’i’s debut, three years ago—has been one of our most popular designs. The intention of Nūpepa was to inspire our lāhui to...

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About Us

Mahalo nui for your interest in Kaulua`e Hawai`i.
Kaulua`e represents growth—onward, upward, and beyond. This growth observes its surroundings, absorbs its influences, and lives on to thrive. This growth is epitomized in our everyday lives. Together we must continue to grow—as individuals, as people, as Hawai`i.

With Kaulua`e Hawai`i, award-winning kumu hula, master lei maker, and designer—Kenneth “Aloha” Victor—has created a brand encompassing generations of Hawaiian culture. Born and raised in Hōnaunau, Victor has taken his experiences of growing up on Hawai`i Island, and has implemented those inspirations into every one of his artistic endeavors—each showcasing his signature of Aloha. For Victor, the clothing of Kaulua`e Hawai`i expresses the charm, warmth, and sincerity of Hawai`i’s people: made in Hawai`i, for Hawai`i.