New Arrivals
View our latest collection:
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Kiki (DENIM ʻ26)
Regular price $115.00 USDRegular priceUnit price / perSale price $115.00 USD -
KEOLALANI Jacket (DENIM ʻ26)
Regular price $125.00 USDRegular priceUnit price / perSale price $125.00 USD -
Kailianu Pullover Shirt (DTY SUMMER ʻ26)
Regular price $99.00 USDRegular priceUnit price / perSale price $99.00 USD -
Long Sleeve PLAID Shirt
Regular price $125.00 USDRegular priceUnit price / perSale price $125.00 USD -
Kamaka Hooded PLAID Jackets
Regular price $145.00 USDRegular priceUnit price / perSale price $145.00 USD -
Kamaka Hooded DENIM Jackets
Regular price $145.00 USDRegular priceUnit price / perSale price $145.00 USD -
ʻIlima Cami Shorts Romper AIRFLOW (BNNP)
Regular price $88.00 USDRegular priceUnit price / perSale price $88.00 USD -
Waialeale Cover Up AIRFLOW (BNNP)
Regular price $90.00 USDRegular priceUnit price / perSale price $90.00 USD -
Kauʻi Long Sleeve Blouse AIRFLOW (BNNP)
Regular price $98.00 USDRegular priceUnit price / perSale price $98.00 USD -
Kaʻiu Cutie AIRFLOW (BNNP)
Regular price $110.00 USDRegular priceUnit price / perSale price $110.00 USD -
Kelelani Wide Leg Pants AIRFLOW (BNNP)
Regular price $90.00 USDRegular priceUnit price / perSale price $90.00 USD -
Kahealani AIRFLOW (BNNP)
Regular price $105.00 USDRegular priceUnit price / perSale price $105.00 USD
Clearance
from 50-70% off!
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Keolalani Womenʻs Crop Jacket (RIPSTOP ʻ25)
Regular price $116.00 USDRegular priceUnit price / per$155.00 USDSale price $116.00 USDSale -
ALOHA Shirt Short Sleeve LINEN (NEWʻ26) ALLMT
Regular price $34.50 USDRegular priceUnit price / per$115.00 USDSale price $34.50 USDSale -
ALOHA Shirt Short Sleeve LINEN (NEWʻ26) POHO
Regular price $34.50 USDRegular priceUnit price / per$115.00 USDSale price $34.50 USDSale -
Puakea Smocking Pants (GAUZE FALL ‘25)
Regular price $25.00 USDRegular priceUnit price / per$92.00 USDSale price $25.00 USDSold out -
Kaʻi Tie Romper (NEWʻ26) ALLMT
Regular price $28.50 USDRegular priceUnit price / per$95.00 USDSale price $28.50 USDSale -
Kaila Smocking Pant Romper (GAUZE FALL’25)
Regular price $30.00 USDRegular priceUnit price / per$115.00 USDSale price $30.00 USDSold out
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Collections
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Kūʻē Petitions Design Collection
A Hiki I Ke Aloha ‘Āina Hope Loa. It took two solid...
Blog posts
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PAST FORWARD: HOW KAULUAʻE HAWAIʻI IS FINDING I...
BY CAROLYN LUCAS-ZENK, KONA HISTORICAL SOCIETY COMMUNITY ENGAGEMENT MANAGER Fashion isn’t always about newness. If you follow Kenneth “Aloha” Victor’s brand Kauluaʻe Hawaiʻi, you know the clothing is more than...
PAST FORWARD: HOW KAULUAʻE HAWAIʻI IS FINDING I...
BY CAROLYN LUCAS-ZENK, KONA HISTORICAL SOCIETY COMMUNITY ENGAGEMENT MANAGER Fashion isn’t always about newness. If you follow Kenneth “Aloha” Victor’s brand Kauluaʻe Hawaiʻi, you know the clothing is more than...
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Location! Location! Location!
We’ve had many messages and inquiries of how we selected our locations. I chose locations for this shoot based off of childhood memories in Kona. My grandfather Frank Silva is...
Location! Location! Location!
We’ve had many messages and inquiries of how we selected our locations. I chose locations for this shoot based off of childhood memories in Kona. My grandfather Frank Silva is...
About Us
Mahalo nui for your interest in Kaulua`e Hawai`i.
Kaulua`e represents growth—onward, upward, and beyond. This growth observes its surroundings, absorbs its influences, and lives on to thrive. This growth is epitomized in our everyday lives. Together we must continue to grow—as individuals, as people, as Hawai`i.
With Kaulua`e Hawai`i, award-winning kumu hula, master lei maker, and designer—Kenneth “Aloha” Victor—has created a brand encompassing generations of Hawaiian culture. Born and raised in Hōnaunau, Victor has taken his experiences of growing up on Hawai`i Island, and has implemented those inspirations into every one of his artistic endeavors—each showcasing his signature of Aloha. For Victor, the clothing of Kaulua`e Hawai`i expresses the charm, warmth, and sincerity of Hawai`i’s people: made in Hawai`i, for Hawai`i.










