New Arrivals
View our latest collection:
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Aloha Shirt (Liliʻu ʻ24)
Regular price $115.00 USDRegular priceUnit price / per -
Import Collection Aloha Shirts
Regular price $140.00 USDRegular priceUnit price / per -
Kahalu'u Reversible Clutches (NHC ‘24)
Regular price $45.00 USDRegular priceUnit price / per -
Mahealani Pant Romper (NHC ‘24)
Regular price $145.00 USDRegular priceUnit price / per -
Kaʻi Tie Overall Romper (NHC ʻ24)
Regular price $95.00 USDRegular priceUnit price / per -
Mahinalani Beauty (NHC ʻ24)
Regular price $145.00 USDRegular priceUnit price / per -
Mileka Beauty (NHCʻ24)
Regular price $165.00 USDRegular priceUnit price / per -
Aloha Shirt Short Sleeve (NHCʻ24)
Regular price $120.00 USDRegular priceUnit price / per -
Aloha Shirt (NHC ʻ24)
Regular price $115.00 USDRegular priceUnit price / per -
Pākeke Bucket Hat (NHC 24)
Regular price $58.00 USDRegular priceUnit price / per -
Leialoha Scarf (NHC 24)
Regular price $55.00 USDRegular priceUnit price / per -
Niumalu Totes (NHC 24)
Regular price $55.00 USDRegular priceUnit price / per
Clearance
from 50-65% off!
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La'akea Hoodies (Linen)
Regular price $48.00 USDRegular priceUnit price / per$120.00 USDSale price $48.00 USDSale -
Men’s Long Sleeve Shirts
Regular price $52.00 USDRegular priceUnit price / per$130.00 USDSale price $52.00 USDSale
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Blog posts
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PAST FORWARD: HOW KAULUAʻE HAWAIʻI IS FINDING I...
BY CAROLYN LUCAS-ZENK, KONA HISTORICAL SOCIETY COMMUNITY ENGAGEMENT MANAGER Fashion isn’t always about newness. If you follow Kenneth “Aloha” Victor’s brand Kauluaʻe Hawaiʻi, you know the clothing is more than...
PAST FORWARD: HOW KAULUAʻE HAWAIʻI IS FINDING I...
BY CAROLYN LUCAS-ZENK, KONA HISTORICAL SOCIETY COMMUNITY ENGAGEMENT MANAGER Fashion isn’t always about newness. If you follow Kenneth “Aloha” Victor’s brand Kauluaʻe Hawaiʻi, you know the clothing is more than...
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Location! Location! Location!
We’ve had many messages and inquiries of how we selected our locations. I chose locations for this shoot based off of childhood memories in Kona. My grandfather Frank Silva is...
Location! Location! Location!
We’ve had many messages and inquiries of how we selected our locations. I chose locations for this shoot based off of childhood memories in Kona. My grandfather Frank Silva is...
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Kaulana Nā Pua
Nūpepa—one of our first prints launched upon Kaulua’e Hawai’i’s debut, three years ago—has been one of our most popular designs. The intention of Nūpepa was to inspire our lāhui to...
Kaulana Nā Pua
Nūpepa—one of our first prints launched upon Kaulua’e Hawai’i’s debut, three years ago—has been one of our most popular designs. The intention of Nūpepa was to inspire our lāhui to...
About Us
Mahalo nui for your interest in Kaulua`e Hawai`i.
Kaulua`e represents growth—onward, upward, and beyond. This growth observes its surroundings, absorbs its influences, and lives on to thrive. This growth is epitomized in our everyday lives. Together we must continue to grow—as individuals, as people, as Hawai`i.
With Kaulua`e Hawai`i, award-winning kumu hula, master lei maker, and designer—Kenneth “Aloha” Victor—has created a brand encompassing generations of Hawaiian culture. Born and raised in Hōnaunau, Victor has taken his experiences of growing up on Hawai`i Island, and has implemented those inspirations into every one of his artistic endeavors—each showcasing his signature of Aloha. For Victor, the clothing of Kaulua`e Hawai`i expresses the charm, warmth, and sincerity of Hawai`i’s people: made in Hawai`i, for Hawai`i.